SourceNumber of sales each month in totalMarketing segmentation quesVideo 1Video 2Video 31, 2, 3..Overall 1, 2...etc<p>Test value</p> Hidden 2Hidden 3Email Header<p>Thanks for taking the time to complete the quiz - here's your report and some suggestions on how to improve and where to optimise.</p>Email Footer<p>Stay curious.</p><p>Charlie Whyman<br />https://www.curiousb2bmarketing.com</p><p>B2B Marketing Momentum Builder | LinkedIn Training | Founder of The Curious Marketing Club | Host of The Curiosity Key Podcast</p><p> </p><p> </p>Priorities & PlanAvailable values for Topic 1Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Priorities & Plan*You have a clear plan for the next 12 weeks at least and know where to focus your time, energy and budgetYou have a plan but nothing written downYou have a plan but it’s constantly changingYou’re not sure where to start or what to focus on that will generate resultsThis field is required.TeamAvailable values for Topic 2Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Your Team*You outsource all of your marketing to an agency / freelancerYou outsource some of your marketing to an agency / freelancerYou have someone in your company / team that is responsible for implementing the plan and making things happenYou’re currently doing all the marketing yourself and juggling many prioritiesThis field is required.Audience & TargetingAvailable values for Topic 3Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Audience & Targeting*You have a clearly defined target audience and detailed customer profilesYou have an idea of who you need to targeting but it keeps changingYou’ve not yet defined your target audienceThis field is required.Attracting Leads / Inbound MarketingAvailable values for Topic 4Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Attracting Leads / Inbound Marketing*You have a lead generation system that delivers high quality leads on a regular basisYou get a few inbound leads that come from various places with no consistency or predictabilityYou’re generating leads but not from the right peopleYou’re not currently generating any inbound leadsThis field is required.Starting Conversations / ProspectingAvailable values for Topic 5Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Starting Conversations / Prospecting*You can turn a random conversation with a stranger into a business opportunityYou’re confident speaking to people in person but can’t translate it onlineYou’re confident speaking to people online but can’t translate it at events/in personYou’re not sure how to confidently start conversations with your target customers on or offlineThis field is required.Networking & EventsAvailable values for Topic 6Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Networking & Events*Networking is a key part of your marketing strategy and you generate clients as a result of itYou attend events and meetings but aren’t getting a good return on your investment in time, energy and moneyYou generate leads from events but you’re not sure how to convert them into clientsYou don’t attend events / networking meetingsThis field is required.Converting Leads into SalesAvailable values for Topic 7Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Converting Leads into Sales*You have a clear process around how to turn leads into salesSales happen almost accidentally and you’re not sure how to replicate themYou’re only getting sales from people that know you alreadyYou don’t know how to turn leads into sales on a repeatable basisThis field is required.Referrals & Repeat BusinessAvailable values for Topic 8Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Referrals & Repeat Business*You have a clear process for generating referrals from clientsYou receive some referrals but have no clear processYou’re just getting started but confident you can generate referrals from new clientsYou’ve not yet received a referral from an existing clientThis field is required.Lead Nurture & ManagementAvailable values for Topic 9Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Lead Nurture & Management*You capture all customer data and have a clear strategy and process to manage and nurture it to maximise sales opportunitiesYou capture all customer data but you aren’t currently doing anything with it or generating resultsYou only keep track of data from leads that turn into serious sales conversationsYou don’t have a method of capturing and tracking data in your businessThis field is required.Measures of SuccessAvailable values for Topic 10Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Measures of Success*You set clear objectives and track sales and marketing data to show what’s working and what’s notYou set objectives and work more on instincts than dataYou’re not currently tracking any data so not confident around what’s working and what’s notThis field is required.SegmentationRole in the business*Owner/FounderConsultantMarketing ProfessionalSales ProfessionalThis field is required.Size of Business*Just me2-10 Employees11-50 Employees51-249 Employees250+ EmployeesThis field is required.Do you feel like you do everything on your own with no support?*YesNoThis field is required.How much is a new client worth to you (on average) over their lifetime as a client?*< £1,000£1,000 - £10,000£10,000 - £50,000£50,000 - £100,000£100,000+This field is required.How many new clients can you take on at any given time?*Just the one2-56-1011-50There's no limit!This field is required.Final Details*One final step before we email you through your PDF report which includes: Your score and what this means for you Key areas you could easily gain more leads and sales from Actionable tips to implement for these key areasYour personalised report will be emailed to you along with relevant tips supporting your score. View our Privacy Policy * * Data Consent Tick here to receive future tips and updates. You can unsubscribe from mailings at any time.* This field is required.Identify the lowest topic numberDo not edit me. Showing the {N} lowest Key Areas of Improvement LOWEST(N) ~> LOWEST(2) HIGHEST(N) ~> HIGHEST(2) AND Check to is Total number of Highest / Lowest keys wanted to show on Appearance tab OR: use MIN / MAX and check to is Identify the lowest topic number on Appearance tab Topic 1 GapDo not edit me.Topic 2 GapDo not edit me. Topic 3 GapDo not edit me.Topic 4 GapDo not edit me.Topic 5 GapDo not edit me.Topic 6 GapDo not edit me. Topic 7 GapDo not edit me. Topic 8 GapDo not edit me.Topic 9 GapDo not edit me.Topic 10 GapDo not edit me.Topic 1 Yes Most ImportantDo not edit me.Topic 2 Yes Most ImportantDo not edit me Topic 3 Yes Most ImportantDo not edit me.Topic 4 Yes Most ImportantDo not edit me.Topic 5 Yes Most ImportantDo not edit me.Topic 6 Yes Most ImportantDo not edit me Topic 7 Yes Most ImportantDo not edit me Topic 8 Yes Most ImportantDo not edit me.Topic 9 Yes Most ImportantDo not edit me.Topic 10 Yes Most ImportantDo not edit me.General Feedback text for Overall score of 0-50%<p>Based on your score it looks like you would benefit from spending some time focussing on your marketing foundations so that you can generate more <strong>quality </strong>leads that will turn into sales.</p>General Feedback text for Overall score of 51-75%<p>Based on your score it looks like you would benefit from creating more systems and processes around your marketing so that you can get more <strong>repeatable</strong> results (high-quality leads, sales and referrals)</p>General Feedback text for Overall score of 76-100%<p>Based on your score it looks like you're doing a great job already and could benefit from a performance review to identify opportunities for improvement and optimisation. </p><p>What if you could generate MORE high-quality leads and sales just by making a few tweaks and changes?!</p>Topic 1 Key Area of Improvement<p class="topic-title"><strong>Priorities & Plan</strong></p><p>The most effective way of making sure you get results from your sales and marketing efforts is to have a clear plan that you’re confident will work for you and your business. </p><p>I recommend you create a marketing outline every year and a detailed plan for every 12-week period. Reverse engineer your long term business goals and look at what you need to do to achieve those goals. </p><p>In order to create an effective plan you need to have some solid foundations in place which will help you stay on course should you need to deviate from the plan from time to time and also help you save time, money and energy as you work through it.</p><p>I like to call your marketing foundations as your marketing master key and this includes:</p><p><strong>WHO</strong> your ideal audience is and who you need to be starting conversations with to win sales<br /><strong>WHAT</strong> makes you different to your competition?<br /><strong>WHAT</strong> you offer to your clients and what problems do you solve?<br /><strong>HOW</strong> your customers can buy from you - what steps do they need to take to get in touch with you and buy?</p><p><strong>Top Tip</strong><br />Invest time thinking about your marketing master key and if needed work with someone external to your company for perspective - if you need some help with this then you can arrange a free consultation call with me here to discuss <a target="_blank" href="https://bookme.name/charliewhyman/30-minute-call ">https://bookme.name/charliewhyman/30-minute-call </a></p>Topic 2 Key Area of Improvement<p class="topic-title"><strong>Team</strong></p><p>Here are a few ideas around things you can outsource:</p><ul><li>Uploading Content to your website/social media</li><li>Repurposing Content</li><li>Editing video/audio/copy and turning into a finished piece of content/asset</li><li>Scheduling interviews, events, bookings</li><li>Creating graphics/webpages/finished videos </li><li>Connecting systems</li><li>Tracking and Reporting data and metrics </li></ul><p><strong>Top Tip</strong><br />Before outsourcing or delegating anything, put together checklists and repeatable processes that can be easily followed. </p>Topic 3 Key Area of Improvement<p class="topic-title"><strong>Audience & Targeting</strong></p><p>Getting your audience refined can take some time but the time you will invest in doing this is time well spent as you’ll save time, money and energy long term.</p><p>The broader your audience/market - the more time and money you’ll need to reach and engage with them.</p><p>Talking this through with someone who’s not part of your company can add tremendous value and you want to understand both the type of company you want to work with as well as the individuals you need to start conversations with to generate leads and sales.</p><p>A lot of people make the mistake of targeting the decision makers with their marketing activities when it’s the end users or influencers that they should be targeting - or vice versa in some cases. When you target other businesses you might find that you focus your outbound marketing/business development activity on the decision makers and your inbound marketing activity on the end user or vice versa in some cases. Explore which method will work best for you.</p><p><strong>Top Tip</strong><br />Take yourself out of your business and office to review your target audience and create two profiles on two separate occasions - one for the type of businesses you’re targeting and another for key individuals you need to speak to to get your foot in the door. Give yourself time to really reflect and think about this as the more detail you have about your audience, the more time, money and energy you’ll save long term.</p>Topic 4 Key Area of Improvement<p class="topic-title"><strong>Attracting Leads / Inbound Marketing</strong></p><p>This is where every business wants to focus and can be quite tricky to get right, especially if you’re new to business.</p><p>Implementing a repeatable lead generation process is much easier once you’ve secured your first few clients and have clarity and confidence around the problems you solve and the behaviours of your target customers.</p><p><strong>Top Tip</strong><br />Start small - a simple ‘Book a call/demo’ button on your website and LinkedIn profile works well for this that’s linked to a scheduling tool like Calendly or Book Like a Boss.</p><p>Once you’re confident around the problems and pain points of your target audience then explore lead magnet ideas and funnels.</p>Topic 5 Key Area of Improvement<p class="topic-title"><strong>Starting Conversations / Prospecting</strong></p><p>Prospecting is such a misunderstood part of sales and marketing yet is one of the most effective ways of getting new clients.</p><p>When I used to think of prospecting as sales and selling I used to resist doing it so if you’re in this boat then I encourage you to make this quick mindset shift.</p><p>Think of prospecting as a way of meeting and speaking to new and interesting people that you can genuinely help if they worked with you or bought something from you.</p><p>Think of it as relationship building instead of selling.</p><p>In my opinion every marketer should have experience prospecting and every sales person / business owner should allocate time every week to prospect (or seek out) new business opportunities.</p><p>LinkedIn is an incredible tool for prospecting - you have a global database of over 700 million people at your fingertips and can start conversions with a very targeted set of people for free.</p><p><strong>Top Tip</strong><br />Search for your ideal clients on LinkedIn and take a moment to look through the personal profiles of the key people you want to be speaking to. Look for similarities and areas of interest, schools attended, experience gained, companies worked for, interests, skills, content posted etc and use that as a way to start a conversation with them.</p><p>Try different approaches and find something that works for you - don’t write one message and send it to hundreds of people in the hope that someone responds - that’s neither fun nor effective.</p>Topic 6 Key Area of Improvement<p class="topic-title"><strong>Networking & Events</strong></p><p>Networking and events are a great place to find and speak to your ideal clients as well as develop relationships with existing clients and prospects.</p><p>It’s very easy to get distracted at events and when networking and time can easily disappear into the void.</p><p><strong>Top Tip</strong><br />Set yourself clear objectives and expectations for your networking efforts. Tweak your pitch for the audience you’re going to be speaking to and be ready with a clear and confident way of describing what you do in a memorable way.</p><p>Apply the same behaviours online as you would do offline and take advantage of all opportunities.</p><p>Leverage the existing networks you’re part of - either paid or free and find ways to get more from them before exploring new methods and opportunities.</p>Topic 7 Key Area of Improvement<p class="topic-title"><strong>Converting Leads into Sales</strong></p><p>There’s no point investing in lead generation activities if you don’t have a process to convert leads into sales.</p><p>Reverse engineer the process based on your best clients - what do they need from you in order to make the decision to buy from you?</p><p>What can you give them to make this process easier and faster?</p><p><strong>Top Tip</strong><br />Keep a log of all sales conversations either on phone or email - make a note of questions that crop up, timescales and anything else that happens more frequently. Incorporate these into your marketing to save time on sales calls and to make your marketing more effective and targeted.</p><p>Measure your conversion rates and review quarterly - set yourself objectives to improve and increase the %.</p>Topic 8 Key Area of Improvement<p class="topic-title"><strong>Referrals & Repeat Business</strong></p><p>It’s 60%+ easier to sell to existing clients than acquiring new ones so take advantage and leverage your existing client base.</p><p>Do you have a referral process in place that stops you from having to think on your feet every time you speak to a client?</p><p>Do your clients know who you are targeting and how to best describe what you offer and how to contact you? </p><p>Do your existing clients know about the other products and services you have to offer?</p><p>Checklists and processes are really handy tools to have at your fingertips to increase referrals - have a think about what you could include in your conversations with clients to make it really easy for them to buy more from you and refer you on to others - if you'd like to discuss how to do this <a href="https://bookme.name/charliewhyman/30-minute-call">book a free call in with Charlie here</a></p>Topic 9 Key Area of Improvement<p class="topic-title"><strong>Lead Nurture & Management</strong></p><p>Your prospects will buy from you when they are ready to buy not when you are ready to sell.</p><p>Not all leads will turn into sales but that doesn’t mean there isn’t an opportunity there so make time to implement a system that will keep track of your leads data and nurture those relationships so you can keep them curious and build up some excitement so that they will choose you over your competition when the time is right.</p><p>Ways to nurture leads:</p><ul><li>Email marketing</li><li>LinkedIn Content Marketing</li><li>Grow your own LinkedIn Group/Facebook Group/Community</li><li>Social media marketing</li><li>Networking</li><li>Podcasting</li></ul><p><strong>Top Tip</strong><br />Don’t build your foundations and house on rented land - building an audience and nurturing it on a social media platform is great but if something should happen to that platform you need a backup so always aim to collect email addresses so you own the data.</p>Topic 10 Key Area of Improvement<p class="topic-title"><strong>Measures of Success</strong></p><p>Always measure what matters and focus on growing the metrics that will help you grow your business.</p><p>Here are a list of top marketing metrics you should be measuring at the very least:</p><p>Average Lifetime Value of a Customer<br /># Inbound Leads<br /># Sales<br />% Conversion Rate<br />Email Database Size (Leads)<br />Lead Source<br />Cost per customer</p><p><strong>Top Tip</strong><br />Keep it super simple. All your website metrics can be accessed via Google Analytics which is free and you can track key measurements via a spreadsheet so you can easily identify what to focus on and what’s working/not working.</p>Call to Action 0-50%<p>If you're serious about getting more <strong>sales</strong> from your marketing efforts then let's have a chat about what you can do next.</p><p>Click the button below to book a free call with Charlie.</p><p><a target="_blank" href="https://bookme.name/charliewhyman/quiz-30-minute-call"><strong>BOOK A CALL</strong></a></p>Call to Action 51-75%<p>If you're serious about getting more <strong>sales</strong> from your marketing efforts then let's have a chat about what you can do next.</p><p>Click the button below to book a free call with Charlie.</p><p><a target="_blank" href="https://bookme.name/charliewhyman/quiz-30-minute-call"><strong>BOOK A CALL</strong></a></p>Call to Action 76-100%<p>If you're serious about getting more <strong>sales</strong> from your marketing efforts then let's have a chat about what you can do next.</p><p>Click the button below to book a free call with Charlie.</p><p><a target="_blank" href="https://bookme.name/charliewhyman/quiz-30-minute-call"><strong>BOOK A CALL</strong></a></p>Topic 1 Detailed Text for 0-33%Topic 1 Detailed Text for 34-66%Topic 1 Detailed Text for 67-100%Topic 2 Detailed Text for 0-33%<p>d</p>Topic 2 Detailed Text for 34-66%<p>d</p>Topic 2 Detailed Text for 67-100%<p>d</p>Topic 3 Detailed Text for 0-33%Topic 3 Detailed Text for 34-66%Topic 3 Detailed Text for 67-100%Topic 4 Detailed Text for 0-33%Topic 4 Detailed Text for 34-66%Topic 4 Detailed Text for 67-100%Topic 5 Detailed Text for 0-33%Topic 5 Detailed Text for 34-66%Topic 5 Detailed Text for 67-100%Topic 6 Detailed Text for 0-33%<p>d</p>Topic 6 Detailed Text for 34-66%<p>d</p>Topic 6 Detailed Text for 67-100%<p>d</p>Topic 7 Detailed Text for 0-33%<p>d</p>Topic 7 Detailed Text for 34-66%<p>d</p>Topic 7 Detailed Text for 67-100%<p>d</p>Topic 8 Detailed Text for 0-33%Topic 8 Detailed Text for 34-66%Topic 8 Detailed Text for 67-100%Topic 9 Detailed Text for 0-33%Topic 9 Detailed Text for 34-66%Topic 9 Detailed Text for 67-100%Topic 10 Detailed Text for 0-33%Topic 10 Detailed Text for 34-66%Topic 10 Detailed Text for 67-100%Topic 1 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Topic 2 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic. Topic 3 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Topic 4 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Topic 5 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Topic 6 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic. Topic 7 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic. Topic 8 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Topic 9 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Topic 10 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Overall Total NumberAdd in ALL questions below. This will simply add up all questions and give a total number of points for all. Overall Current PercentageCreation note: Change "40" to the number of total points available in this quiz. E.g. Total of 6 questions is 4x6 = "24". Total of 8 questions is 4x8 = "32". etc All topics have 100% scored - MessageDont change Label Final score is LowDo not edit me. Final score is MediumDo not edit me. Final score is HighDo not edit me.